Amazon Growth Management PPC & more
Our packages:
Amazon Growth Management: PPC & more
Listing Optimization
Product Launch
A-Z Growth Management
This is our core service: growing brands on Amazon.
This is our core service as an amazon agency – and it’s all about boosting sales, getting new customers, boosting your products to page 1 & growing your brand! Unlike other agencies who do ‘PPC Management’, our managed service is so much more – because ranking on page 1 involves a LOT more than just PPC! Just sit back while we strategically implement all the latest ‘Amazon marketing’ tactics
Scope of Work Details
- Amazon PPC Ads Management
- We completely manage & continually optimize your Amazon Advertising (Sponsored Placement PPC Campaigns) including all types of Sponsored placement.
- Sponsored Products: We place your product in the ‘Sponsored’ sections in search results.
- Sponsored Brands: Drive traffic to your storefront with banner ads & more.
- Sponsored Display: Placement on competitor listings.
- Sponsored Video: Video ad in search results. Just provide the video, or we can create one for you.
- Sponsored Coupons: New feature to advertise clippable coupons.
- We completely manage & continually optimize your Amazon Advertising (Sponsored Placement PPC Campaigns) including all types of Sponsored placement.
- Coupons
- E.g. $2.00 OFF or 20% OFF clippable coupon
- Promotions
- E.g. “Buy 1, Get 1 10% Off”
- Deals
- This is the 2nd most visited page on Amazon
- 7-Day Deals
- Lightning Deals
- Prime-Exclusive Discounts
- Prime Day, Black Friday, Cyber Monday & Christmas Week etc.
- A/B Split Testing
- A big part of optimizing sales & profit is testing the following variables in order to determine the maximum Click-Thru Rate (CTR) and Conversion Rate (CVR). Long-term, this can lead to $10,000’s in extra profits. We will start this when it makes sense – often several months after we start PPC optimization.
- Sale price, Main image, Coupons, Product title, A+ Content.
- Giveaways for **Ranking ***
- Savvy Amazon sellers have been utilizing giveaways to boost sales velocity, and thus ranking, for years. The latest method is using rebate or ‘deal’ sites. This drives a steady stream of hot traffic to your listings, boosting your sales & CVR, thus organic ranking.
- These sites charge a fee of around $3 per giveaway – we use Rebaid.com.
- We recommend starting with 3 units per day.
- Giveaways for **Reviews ***
- Need more reviews? We use ‘product tester’ giveaway campaigns to gain batches of legit verified reviews. Read below about Product Launch for more details.
- Review Follow-Up Audit
- We will advise on the best tools to keep reviews coming in at a high rate. Such as packaging inserts & follow-up software.
- Account & Listing Health Audit
- We will look over your frontend product listings and backend Seller Central account and make suggestions.
- SEO & Keyword Audit
- We will review your listings and advise on keywords that your team should add.
- Brand Tools Setup
- Business Pricing
- Virtual Bundles
- Amazon Posts Creation & Management
- Amazon DSP Management
- Amazon’s new platform to retarget ads around the web.
- Normally Amazon requires $30,000/mo min ad spend, but we can get our clients in at just $6,000/mo.
Working with Us
Step 1: Discovery Call
Step 2: Kickoff Call
If we are a good fit to work together, we create a custom strategy call, including timelines, expectations, milestones and action steps.
Step 3: Implementation
We start setting things up and talking action! We will send you weekly progress updates, monthly video reports, and go over KPI’s on monthly consulting calls. We’ll have close communication.
Step 4: Growth & Optimizing Profits
Sales are growing! As in all marketing, Amazon is all about test, test, test! We continuously optimize & split-test everything to make you the most profit possible!